Advertising at points of sales (POS) is a type of advertising that seeks to influence the consumer within the establishment, all this is done by introducing different advertising media that captures the attention of the product, for example, posters or displays with some message advertising about the products or services that we want to market.
Key points of advertising at the point of sale
Capture the customer’s attention
It is used when the product is known, it is a way of remembering or informing the client that the establishment has that product, it is usually done by introducing posters with the image of the product or service.
This strategy is somewhat complicated to achieve, since the customer is focused on the purchases he will make, there are more products on sale and many times the customer is in a hurry, so it is easy not to be very attentive.
Support the product launch
It serves to give greater visibility to the launching, for this different supports are used where the special offers are communicated by means of posters, loudspeakers or even creating a stand in which the customer can try the product.
Encourage the customer to buy the product
As in the first point, this type of objective is sought when the product or service is already known by the client. However, by trying to incentive the purchase it increases sales and that is why it is located in strategic places where it’s easy for customers to see. Booths are created for the product and special offers are designed.
What type of supports for POS exist?
The variety of advertising at the point of sale is extremely broad, therefore, it is very easy to get lost and not know where to start, however, and we must keep in mind that depending on the goal we pursue we will need one or the other. So, below we explain the types of existing POS for you to choose the one that is most useful for you:
Exhibitors
They are furniture or shelves made specifically for advertising the product and the brand, so it will have a striking aesthetic to capture the customer’s attention. In it, the product will be placed so that customers can see it and picked up so that the purchase can be made.
Displays
These elements are made of different materials and can have different formats, for example, in the form of a table or a counter. However, its purpose is merely decorative where it serves as a support for the product. Its striking aesthetics will make you attract attention and take the product immediately.
Megaphone
These are ads transmitted through this sound system. Normally, they are broadcasted in times of greater affluence of people in order to be heard throughout the establishment.
Posters
Although there are different ways, they are all indicators to advertise offers, discounts or the product itself. They are always located in strategic places to be seen, and seek to capture attention or give information about the product.
Tótems
It is a type of PLV in the form of a column where an advertising message of the product goes, however, this column doesn’t have the product to grab and buy but it is located near it.
Packaging
This type of advertising is one of the cheapest but at the same time a really effective, is the support where the product goes, is the presentation of the product so, it must be very careful. Many times, when the brand of the product makes a new launch, it introduces a sample of the new product to be tested or announces a new offer.
Brochure Holder
It is a support where brochures are advertising the product. One of the most classic PLV elements but still very effective.
Audio-visual projections
They are advertising recordings exhibited through audio-visual media, located in strategic places at the point of sale. For example, many times we will find them behind the boxes so that the customer receives purchase inputs while waiting his turn to pay.
What are its benefits?
Attract new customers
By having a visible POS or with the possibility of testing the product, you can get the person to make the purchase and increase sales.
Promote products
Proper planning will help to increase the sales of the products to promote and thus reduce their stock. For this, it is most appropriate to place them in places that are easily seen.
Increase your visibility
With all these actions we will achieve a greater presence of the product. This will have a positive effect, so when our potential customer has a need related to our product or service, he will instantly think about our brand.
Reduce costs
That’s right, since it is one of the most economical advertising strategies in the market. All that is required is a good planning of the marketing strategy and a lot of creativity.
Possibility of making a cross sale
Good promotion can lead to new cross-selling opportunities. It means that when a customer wants to buy a certain product, they may also buy another product related to it.
Increase your chances of selling with YupCharge
Many times owners need a hook to get their customers into the establishment. The universal charging stations of YupCharge can be a good claim to get it.
Because a mobile phone running out of battery can become a good reason to enter the establishment, seeing the signs can tempt the customer to buy while charging their mobile device.
This one has universal mobile chargers with different USB ports and wireless charges for any type of devices. The peculiarity of this service is that it has a fast charging system, so in a few minutes the device will be fully charged, but not only mobile phones can be charge at this charging station but also tablets. We have different models of universal charger suitable for all types of business, choose the one that best suits your business and increases your sales.
