Starting from the base that between 30% and 60% of the sales made in the supermarkets are spontaneous purchases, that is to say, purchases in which the consumer is carried away by his impulses, marketing strategies for supermarkets should be a role model for your business.
Thanks to this type of strategy, you will achieve that certain purchases, consequence of the impulse, are to be encouraged and, consequently, the average ticket of the consumers will increase.
Marketing for supermarkets: plan your customers’ purchases
Thus, marketing strategies are based on specific actions to achieve certain objectives whether they are to publicize a product, increase sales or build customer loyalty.
And is that more than half of the purchases made on your surface can be planned in advance. To carry out these strategies you must take into account the colours of the posters, the location of certain products or environmental music, among many other points.
- Place essential purchases in the fund
Basic products such as milk, bread, meat products or personal hygiene, you must place them at the furthest point from the entrance. In this way, the consumer must go through the entire supermarket and throughout this journey he will carry out the so-called spontaneous purchases.
- Provision of the products
Place the most tempting products on the right and the basic purchases on the left in this way, thanks to the zig- zag, you will make the customers see all the products.
- Locations according to prices
Place the most economical products in the lower shelves, the most expensive in the upper shelves and those that you most want to sell at eye level. In this way, and in a natural way, sales are increased.
- Use the colour typologies to obtain objectives
Warm colours attract, instead, cold colours encourage contemplation and sales. Knowing this, we recommend using the warm colours for the exterior and the cold colours for the interior of the supermarket.
- Periodic change of product locations
To avoid mechanical purchases and, therefore, reduce spontaneous purchases, the periodic change of the products of first necessity is essential. That said, we recommend that when you notice that sales begin to decline, you do a restructuring of the products.
- Forget about round prices
To make prices seem more affordable, you should never round them. It is proven that the prices that attract the most consumers are those finished in 5 or 9 and in turn makes it more complicated to compare them.
- Place mobile phone chargers for supermarkets
A mobile with low battery makes the consumer stay less time on the surface, for this reason if you install mobile chargers you will make the buyer stay longer and increase the average ticket.
Having said all this, now we just need to put these tips into practice so that purchases in your supermarkets increase. And remember, not all mobile chargers are the same, so for this reason we invite you to browse our website to find the mobile charger that best suits your needs.
