Currently, the use of new technologies has become so widespread that they become essential in our lives, reaching the point of not knowing how to respond to the question: how many devices do you use per day?
So, if we made a list of all the devices that we use throughout a day, it would always be headed by computers, smartphones, tablets and many more that need a battery to operate.
However, one of the big bugs of technology today is the battery life, because, how long can the battery of our mobile devices last? Can we “survive” without them? And your customers?
In today’s article we will analyse the behaviour of users of mobile devices in the situation of lack of battery and to what point the mobile charger has become indispensable for many users.
51.6% of Spaniards are “addicted to mobile chargers”
A recent study on the behaviour of users of mobile devices in relation to their battery made by Huawei concludes that more than half of Spanish population claim to be addicts to mobile chargers.
They try to charge their devices in any place: at work, in the university or in a restaurant to avoid running out of battery. For them, the mobile phone charger is a basic accessory.
On the other hand, the study reports that there is 33% of users who can survive with the mobile phone without power for a certain time. These are very cautious and try to reduce consumption by pausing applications that do not use, activating the energy saving mode or in extreme cases activating the airplane mode.
Finally, the data of this study concludes with 15% confess to being in continuous search of chargers. It is a user profile that usually charges your mobile phone more than once a day and, usually, with a borrowed mobile phone charger. The most curious thing about them is the fact that they are willing to pay to be able to charge their phone.
How to build customer loyalty by satisfying a need?
As we have already said, more than half of users of mobile devices cannot “survive” without battery and some of them would even be willing to pay to find the solution.
It is very likely that a high percentage of your customers fit with this profile of Internet users, people who need to charge their mobiles at all costs to avoid being disconnected. It is true that the main solution they put to this problem is the use of power banks. However, these are gadgets that not all possess. It is about offering a solution at the right place and at the right time.
We already know that the lack of energy in our devices is one of the main problems we face today, but: what if you offer the solution to your customers?
One of the most effective ways to build loyalty to your company’s customers is to incorporate a service that covers a need of great importance to your customers, and what better option than offering to charge their batteries.
Many businesses such as restaurants, shopping centers or subway stations have already taken the step and have installed charging stations for mobile devices. The result? An increase of its loyal customers. But which charging stations can you install in your business? Keep reading and find out
Mobile charging stations
First of all, you should keep in mind that there are different devices and different types of charge. Therefore, you must pay special attention to this when choosing a charging station or another. In addition to the types we offer, to fully adapt to the needs of customers we have USB and wireless cable chargers.
Cargo lockers
Incorporating this innovative equipment to your business will bring benefits such as offering a vital service to your customers, improving the positive positioning of your brand in the minds of your customers, allowing you to interact with them offering a safe and quick energy charge thanks to AcT technology and offering a load without limits, adapting to spaces with great influx of people.
Soleo
Jazz
These stations called Jazz provide a charging service to visitors of the main events that can be carried out in your company. It has 12 chargers, 4 of which are adapted for iPhone, four for MicroUSB and the rest with Type-C.
This is an ideal model to charge all types of smartphones and other mobile devices. And, in fact , they are a good way to build customer loyalty by displaying brand content on the screen, as it can be sponsored by displaying personalized advertising both on the screen and on the body of the device using vinyl (in the photo, Pop Rock and Jazz for Viber).
In addition to offer charging stations compatible with all mobile devices you must keep in mind that security is an essential element for users and the mobile phone charger in this case plays a key role.
With Yupcharge’s mobile chargers don’t have to worry about this because we use “Strong-Kevlar 3n1” cables exclusively for charging and reinforced with kevlar to ensure maximum data security (anti hacking). As strong as steel cables, resistant and flexible at the same time, but with only 20% of their weight.
Thus, the mobile phone charger has become a must have at all times for more than half of the Spanish people. “Living” without a mobile phone is a difficult task for many and offering the solution to this problem for our clients makes us a brand of great admiration for them.
So if you want to retain customers and increase sales, installing Yupcharge’s chargers can be one of the ways to get it, as they are a very powerful and effective marketing tool.
