We all know the concept of traditional marketing, but there is another type of marketing that is based on the experience of the consumer to create engagement with the brand, product or service, and that type of marketing it’s what’s called experiential marketing, also known as marketing of experiences or marketing of emotions.
What is experiential marketing?
It is a type of marketing that works with the experience of customers or consumers with the product, brand or service that is offered. Through face-to-face actions, a positive response is sought from the consumer.
These positive experiences linked to the product or service, manage to create an ideal of satisfactory consumption. With what you get a future purchase or consumption, and ends up becoming engagement. The success of this type of marketing is that the customer can experience for himself the benefits offered by a certain product or service before paying for it.
Success stories with experiential marketing
Many companies have launched experiential marketing actions to generate a positive impact on their customers, and some even associate with other companies or sponsors to make the consumer experience more complete.
At Yupcharge, we believe that this type of marketing works perfectly with our business model and the service we offer both consumers who use our charging stations for their mobile devices, as well as the customers we supply our stations with.
These charging stations in the establishment present a great opportunity to offer an experiential marketing experience for both the owner of the establishment that has the charging station and the customer who uses it.
The owners or organizers of events that have Yupcharge charging stations can see the positive impact it produces on their customers who have a mobile charger immediately and free while enjoying a dinner, or make your purchases ensuring that your mobile phone will not lose charge completely.
If you are looking to improve the experience of your customers with added value to your business, we are sure that our mobile charging stations are what you need.
Visit our website and find out about all the advantages we offer in Yupcharge!
