Surely you have already heard the term Smart Consumer, is a concept that has recently become very popular in the field of Digital Marketing, and rightly so, since it is a new type of consumer very interesting, and with which many companies seek to achieve good engagement.
What is a Smart Consumer?
The Smart Consumer, as its name suggests, is a very smart, meticulous and curious consumer. It is not a compulsive buyer, on the contrary, before making any purchase is responsible for researching very well about the product or service, in order to put on balance all the benefits that purchase can cause.
But not only is a consumer researching the performance of the product and paying close attention to the opinions of other buyers, but also inquires and compares prices. We could say that the Smart Consumer is a challenge in a market as competitive as the current one.
The technological consumer
Another particularity of the Smart Consumer is that it is usually a type of person who uses technology a lot and is up to date on online platforms such as social networks or forums in order to make a clear decision and make their purchases quickly and easily.
In fact, according to statistics, this type of consumer tends more to make their purchases online than in traditional stores, this for the simple reason of the immediacy offered by online stores and in turn the wide variety of options that provide the consumer.
But the Smart Consumer not only acts in this way when it comes to making the purchase of a product, it also does so with respect to the services and experiences that an establishment can offer. In the same way that it compares benefits, opinions, quality and price of a product, it does it with the possible experience in a restaurant, bar, hotel, supermarket, shopping centre … Even in events such as music festivals or fairs!
Charging stations for Smart Consumers
For this reason, more and more companies are concerned about giving their consumers an experience that makes them stand out from the rest of the stores. That is, a decisive factor. Those who manage to create this unique and differential experience will generate a high level of engagement with a consumer as demanding as the Smart Consumer can be.
This decisive factor or added value is achieved by many shops and establishments thanks to the Yupcharge charging stations. The wireless mobile charger, is a type of charging station that adapts and easily integrates furniture to create what is known as “Smart Furniture”. Perfect to offer charging solutions but being consistent with the environment.
Having a free charging station for your mobile devices and devices available to customers, especially the Smart Consumer, which is a 100% technological customer typology, is a clear advantage to achieve the loyalty of this type of consumer.
If a Smart Consumer, who spends most of the day with his mobile or other devices either to use Internet or share his experiences in Social Media, discovers that your establishment has free mobile charge services, it will be more prone to choose your establishment instead.
If you are looking to create customer engagement through good experiences, and have a clear advantage in your business, we invite you to know all the benefits that our charging stations can bring to your store.