Ecommerce, is the favourite shopping method of new generations, and it continues to grow expand into new ways to improve the experience of customers.
When online stores began to gain popularity, especially among young people, many thought that little by little this new store format would eventually unseat the traditional store, the physical store. And although in many cases the clientele prefers to opt for online shopping, for the convenience that this implies, there is an unfavourable factor, we refer to the waiting time for the delivery of the product purchased online.
The immediacy of the purchase
Currently, consumers seeks to get what they want quickly and easily. That is why at its peak moment, online retailers represented a solution to having to travel to a specific place to obtain a product or service.
In time, customers have become accustomed to these shopping conveniences but always run into the same bump, waiting times to receive the product at home. And it is that many times these delivery days are much extended, although the fault is not directly from the trade but from the delivery service that usually it’s given by an external company.
Be that as it may, it generates anxiety among clients and makes the experience less pleasant. Due to this, many online businesses have begun to look for alternatives to offer a much faster purchase service in terms of product and delivery time.
To achieve this, many ecommerce have started to collaborate with different physical stores to fulfil the function of point of collection of products, while others have created their own spaces in order to give the use of physical location in which their consumers can collect the product for which they have paid online.
How do these collection points work?
The customer makes his purchase online on a regular basis, only in one of the steps to complete the purchase will be given the option of home delivery or store collection. When choosing the second option, you will be provided with a pick up code with which you can withdraw your product immediately and without a long wait for the delivery at home.
Virtually all online stores have an application for smartphone or tablet to facilitate the purchase process. Through the application or the web of the trade, the customer can make purchases, track their orders, obtain the collection code, participate in customer loyalty programs and obtain multiple purchase benefits.
It is because of the need to connect to mobile devices that many of these collection points or shops that have both physical and online stores have begun to facilitate the connection to the internet and the use of mobile devices in their establishments offering free Wi-Fi connection and free charging stations to power up the mobile battery.
Stores of the future
Millennials, the technological generation, use their mobile devices to make almost all their purchases online. For this particular detail this new technological stores are considered the stores of the future, or stores for millennials. These are increasingly aware of the need to have both Wi-Fi and charging points for different devices.
This will be the future of commerce, a future in which physical store and eCommerce can work together with the advances of mobile technology to offer an agile and quality service to its customers.
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